Revenue Management - EADA & EUHT CETT - UB - TrainingDear friends, During the last two weeks I had the great opportunity to collaborate as a teacher of Revenue Management & e.Distribution in two very important for me institutions;
In both sessions I shared a couple of very interesting hours with two very different types of group; in the first case (in Grup CETT Barcelona) the participants were people with high level of knowledge and with fairly large experience in the sector, in which case we talk about of a knowledge update course. Actually, I learned a lot from these people as well. Maybe, the thing that drew my attention most was the existing possibilities for collaboration between hotels, from encouraging cross sales to benchmarking. I was surprised of the existing fear to share statistical data, such as RGI, MPI, TRGI, ARI, etc. Could we say that this is a justified fear due to lack of strategy? I would like to see it as a great opportunity. As far as the second group is concerned (EADA), the students were from the Hospitality Management Master degree. These are people with not so high level of knowledge, but I was quite surprised of the level they showed. A group of students who have great potential in the business, in other words future senior managers. I could highlight, for instance, the high level of the questions they asked me. What is more, it was a great pleasure for me to talk to people as these. The video from the conference in EADA will be uploaded in the networks, so pay attention I wish a pleasant day to all of you, Santi Huertas |
