RoundTable Discussion – e-Commerce & e-Distribution: New Trends in Hotel Marketing

Dear Friends,

Lately I have been working side by side with the Tourism School and the Tourism University of the Balearic Islands.

In our latest collaboration we had the pleasure to participate in a very interesting discussion on new trends in hotel marketing. Our moderator was Peter Chopuciño and the attends were; Joan Boot from Viva Hotels, Rafael Ruby from Hotetur, Fermin Carmona from IHM AGA, José Navarro from BeezHotels and myself.

The main subjects were:

a) Current situation of electronic distribution in Resorts. How will the large wholesaler groups (TUI, Thomas Cook, etc ...) cope with the development of the OTA's, Booking, Expedia, Atrapalo.com, etc ....?

b) Benchmarking commission channels, relevance of content management, reviews, inventories and prices.

c) Progress in marketing 2.0, new trends, Twitter, Facebook, etc ...

d) Dynamic Pricing in the environment of Resorts, vs TTOO .

e) Optimization of revenue in period crisis via communication and direct marketing route, the relevance of customer databases and unique profile.

f) Internal / External Sourcing of channel management (For AGA for IMH).

Indeed it was a very interesting table! We will keep you informed about the roundtable series that we are planning for the coming months. Thank you all for your cooperation

Santiago Huertas